When shoppers visit your Shopify store, you want them to be able to easily find the products they’re looking for. They might have a specific product in mind, or they might just be browsing. If you have hundreds or even thousands of products, it’s important to make sure your store’s search and discovery experience is optimised so that shoppers can find what they’re looking for — whether they know what they want or not.

Your search function is one of the most powerful conversion tools on your site. Research has shown that when internal search features are working well, shoppers who use the search bar are 1.8 times more likely to convert than those who don’t. Merchants can use a variety of methods to optimise Shopify search functionality in their stores, making it easier for shoppers to find what they’re looking for — and increasing the chances that they’ll make a purchase. 

If you’re an eCommerce business, read on for some useful tips on how to optimise the search functionality for your Shopify store.